One thing that I've noticed in the Orthodox Jewish community is that something can be spread like wild fire and how they do it is that prominant figures (rabbis and people with money) just go and say something is "very important" and people duh duh duh like zombies go for whatever they have told them.
For example, they tell the women, it's very important that we wear a skirt... so we have women wearing short skirts. Some how no one cares about the length. Ok they do but what is most important is the wearing of a skirt. The truth is that men like women in skirts. I think it makes men feel like women are in their place. It's stereotypically feminine and men like that. It makes them feel powerful.
Another example was See You On Shabbos/Shabbat.com when it came out. I will admit that it's a great idea. When it came out, a bunch of people Emailed me and told me about it, with, of course the old phrase, "it's very important." Yep, very important, that's it. It may well be a great idea but it's poorly executed. No one has ever accepted my invite from there. However, one woman helped with with a school project once, so that was nice. The system doesn't allow hosts to click something for overnights and for guests to search that way. There's no way to know where people live. Let's say, I wanted to search for an overnight in a certain part of Brooklyn. I can't. I can search Brooklyn and then start asking people where they live and if they can do overnights. The fact of the matter is that people don't want to host someone, especially for an overnight, that they don't know. So, in that respect, the website was a really bad idea. Nevertheless, no one would dare criticize something billed as "very important."